H&M Announces Bodywear Range with David Beckham

Swedish mass retailer H&M has announced today that they have entered into a long-term agreement with soccer star David Beckham and that they will be working on a bodywear range with him.

“The long-term alliance will allow David Beckham to produce and exclusively sell his eagerly awaited new DAVID BECKHAM bodywear line in around 1800 H&M stores in around 40 countries worldwide. It marks the beginning of a significant relationship between H&M and David Beckham, with new Bodywear products being launched seasonally. The initial range will be launched to coincide with Valentine’s Day 2012 from February 2nd.”